Experience

Meridian Link
Marketing Operations Specialist

• Manage and optimize the use of marketing automation platforms as Hubspot and Salesforce to execute email, social media, and digital marketing campaigns

• Collaborate with campaign and content teams to build and execute email programs, segment databases, and nurture programs that align with lead generation goals.

• Plan, schedule, and manage webinars, from initial setup through post-event follow-up, ensuring a seamless and engaging experience for attendees.

• Develop and maintain landing pages, ensuring they are optimized for conversion and aligned with branding and campaign goals.

• Maintain data integrity and cleanliness within CRM and marketing databases, ensuring accuracy in reporting and segmentation.

Brightcall Inc.
Marketing Manager

• Ran email campaigns that contributed over $300,000 to the sales pipeline in just one month, demonstrating strong lead generation and nurturing capabilities.

• Led a company rebranding, coordinating product, design, sales, and marketing teams. 

• Act as a point of contact for internal and external stakeholders, screen phone calls, respond to emails, and handle correspondence on behalf of executives.

• Led initiatives that doubled the company's SEO value in a year, significantly enhancing online visibility and search rankings.

• Spearheaded strategies that increased Brightcall's organic traffic by 340% within eight months, driving more potential customers to the website.

• Pioneered using AI technologies in marketing processes, improving customer engagement and operational efficiency.

• Consistently used AI tools to fine-tune marketing campaigns, leading to higher conversion rates and better resource allocation.

• Establish and refine processes for content creation, SEO implementation, and reporting. Implement tools and systems to streamline workflows and improve efficiency in marketing operations.

Hult International Business School
Enrollment Coordinator

• Created a monthly marketing calendar for the student platform, producing content three times a week

• Communicated with an average of 80 students daily, assisting with their college application

• Worked with daily reports on Salesforce, ensuring team performance

• Conducted personal assessment interviews on the student’s application process, providing reports of it

• Assisted over 400 prospective students through the application process by collecting documents, scheduling interviews, and following up as needed in a timely manner

• Coordinated and organized over 10 North American events, including Accepted Student Dinners, regional webinars, and other events

Languages

Portuguese - Native

English - Fluent

Spanish - Intermediate

Italian - Intermediate